When contemplating the starting of any new business, one of the first considerations is determining how you will compete successfully against your competition. If you are thinking of establishing an SEO business, you will soon learn that it is very competitive and that you will have to outshine your competition to be successful.
Even though you may think that it is just all technical, and if you can find the right keywords, apply them and rank your clients, you will be OK, there is more to it than just that. Most SEO companies can do all of that of course, but you really have to think about marketing yourself, in addition to accomplishing all of the above.
You will have to become very skilled at helping your customers find their own particular niche, and become well known for that. If the right niche can be exploited, then your customers will have lots of traffic to their websites and blogs. The key to success in the SEO field is to establish many different niches for your client because everyone has their shades of what they do in addition to their main focus. For example, a gardening shop will have many sub niches in addition to the broad term of gardening. They may specialize in certain plants such as roses, zinnias, or marigolds. The more niches you can find, the better as it broadens the number of people looking for items by searching in those areas.
Be prepared to show your client actual results, even if you are only starting, you can put together a page of your own for your own business. If your cannot rank your own business highly in the search engines, you won’t have much success in getting clients to trust that you can do it for them.
Demonstration is the key in SEO, and you can do it. Be sure that you are up to speed on all of the social media concepts to such as Facebook, Twitter, Pinterest and Instagram, as they offer divergent methods of page ranking that will compliment you optimizing your client’s website. And don’t for get YouTube videos, which is the laser bullet in your arsenal. Google owns YouTube, so in many cases is is easier to rank a video than it is a website. Videos are easy to make, and a nice testimonial from the owner of the business will ring true to potential customers.
The best attribute you can show to a client is to just be yourself, and be confident. After all, if you can show your client that you can get results for him, he will let you have the opportunity, because he won’t want to talk to 5 or 10 more SEO firms.